The #1 Magic Solution to Success When Building a Home Business Using the Internet
Posted on | July 27, 2010 | No Comments
There is a very common scenario played out every day in this industry. New people are introduced to a home business by a friend or relative. They decide to join because they see huge potential and they know trading a few hours per week to have their own business is really a smart thing to do with how the economy is. They start trying to build their own home business using their own list of friends and relatives.
They pound the phones, the pavement, and their chest with how great their product and opportunity is. They attend and then have some home presentations. They sign a few people up and get a lot of NO’s. They spend some money and they make a few bucks. They realize their friends just don’t get it and such a low percentage of them are signing up they will need to find a different method of building their business or they will fail.
Then they go online and start joining the social media sites where it appears there are a lot of people building huge organizations and making tons of money. They start friending and connecting with as many people as they can and sending the link to their company site to all of them and even a bunch of strangers and NONE of them join. What is the deal? Don’t those people know that they can make a lot of money with my company?
There are a few things right about what they thought and did but there are many things wrong too. The part they got right was the part about what a great opportunity it is to be able to build a home business with a very low investment, the huge potential to make money, and that the Internet is a great tool to use for your business. In fact, it is crucial to use the Internet if you want to build a home business in a short period of time.
The problem nearly everyone has and the secret to success when it comes to building a home business using the Internet is they don’t ever learn the one skill that is the most important. They learn how to open accounts with Google and WRITE ads. They learn how to open accounts with social media sites and WRITE out a profile. They learn how to start building a list and WRITE emails for their autoresponder. They WRITE articles and submit them online.
But they never think that with all that WRITING they are doing that it would be a good idea to learn some basic COPYWRITING skills. What makes the Internet the perfect tool for this business is the ability to write a profile that is similar to a sales letter, an article that sells your idea to the reader, a sales letter that gets your product or service sold, etc… and the ability to spread these things all over the web so, instead of doing a home presentation for a few people, you can give a perfect presentation to 1,000 – 5,000 – 10,000 or more people a day EVERY day.
Most people hate selling, but even if you love it there is no way you could physically get in front of as many people per day as you could virtually. Who can sign more people up, the person whose message gets out to thousands of people per day or the one who talks to several people a day? If you are trying to build a home BUSINESS using the Internet, the fate of your business rests on your copywriting skills and any money spent learning that is an investment you cannot afford NOT to make.
Visit my blog post and get more copywriting tips or invest in your future and take Mike Dillard’s copywriting course
Dan Lambeth
Tags: build a home business > building a home business using the Internet > copywriting > home business
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