CopyWriting Training
Why Learning Great Copywriting Skills for Your Home Based Business is Not an Option
Copywriting is the lifeblood of your business. There are many ways to set up websites and to drive traffic and to do other parts of a home based business but everything will depend on your copywriting skills. The reason for this is, if you are in a home based business, direct sales, network marketing, MLM, Internet marketing or any other online business, you are in MARKETING and that means SALES.
That means every part of your business must be “sold.” How effective each part of your business is depends on how well you learn good copywriting skills. Your marketing campaigns will only work as well as their weakest link. If your pay-per-click ads or article writing campaigns or classified ads or any other traffic generation methods you use are weak you won’t get clicks on your links. If your capture page has weak copy you won’t get their contact info or “conversions.” If your sales letter is weak nobody will purchase your products or services and you won’t recruit any distributors.
Everything about your business comes down to your copywriting skills and how well you can “sell.” A great headline sells them on whether they should even look at your advertisement. A sub headline or first sentence will have to convince them to keep reading. You have to give them reasons to buy from you or join you in business. Your copy must assure them your product is credible and will fulfill their desires. You have to sell them on the fact that the price of your product is nothing compared to the value it delivers. You must make them believe there are no negatives associated with buying your product and convince them to take action NOW.
If it is an email, your copywriting skills start with the subject line and explaining why they need to even open the message. Then you have to WOW them with the first sentence or you lose them right there. Finally you have to make them want to take action in the body or the beginning will have been useless.
If you have a training site for new distributors it will have to sell THEM on the benefits of getting started now too. It must also give them reasons to follow the system and learn about the company’s products. You can take NOTHING for granted in marketing. Your copywriting skills and your ability to sell with words must be used in EVERYTHING you do and it never stops!
You have to take the approach that everyone you communicate with is a lazy couch potato and has to be convinced to pay attention to you and inspired to take action so they will receive a substantial benefit. You can’t just ask or tell them to take action, you have to explain the benefits they will receive if they do.
One huge mistake network marketers make is they are sold on what they are doing and they keep doing the same things over and over and never realize that everybody else may not feel the same way and will have to be sold on doing each thing they do. Copywriting is defined a “salesmanship in print” which means you can sell whatever you want with written words so you can leverage your time. Instead of using the phone, TV, radio, or selling in person you have a sales pitch that others can find through their searches online.
If you are to achieve success in your business and true wealth you MUST have a way to leverage your time. Copywriting is the key to this leverage and it is a skill that is learned like any other skill. Learning it will give you the tremendous power to generate countless money. You will be able to recruit distributors and make sales at will.
Dan Lambeth
Follow this next link and get your own attraction marketing system that guarantees you will make money online in your home based business using just the Internet.=>
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To learn the copywriting skills you need be effective through your words and there is no better way than to get training from the experts => http://bizwizard.thecopywritersguild.com
Every Network Marketer Needs to at Least be Functional with Copywriting
Copywriting is key to getting others to come to know, like, and trust you. If you can’t get them to do that you will never succeed in this industry. People do business with those they like and trust and they join leaders because they believe a leader can help them get to where they want to be.
Copywriting is a learnable skill like riding a bike or driving a car but I like to compare it to learning to swim the hard core way. Have you ever heard anyone say they fell in or were thrown in the water and had to swim or sink so they thrashed around long enough to learn how to keep from sinking? If you are a network marketer you will need to be functional with your copywriting skills if you are to get anywhere.
There are two things to study if you want to hone your skills and develop some ability with this. The first thing to study is the work of successful copywriters. The way this works is with association. Have you ever met someone and started using the same words and phrases as them after spending a lot of time with them? It works the same way. You just need to read some great copy every day and you will develop the speech patterns and language that is used.
You can’t just do this for a few days though. You need to read some every day for 3 to 6 months. This won’t teach you the mechanics or the reasons it works but it will give you part of the puzzle. You will not master the skill until you get the second part down though. It may be harder to get the second part right but it is worth studying because copywriting is the million dollar skill.
The second part is human psychology. A good copywriter can persuade others to agree to their opinion or take a specific action much like a psychologist can. If you have studied “sales” at all you may have heard that it is the transfer of belief from one person to another. In most situations the person with the strongest belief can influence the ideas and concepts of others. If you make a sale it will be because the buyer bought into your reality.
If you strongly and completely believe something it will be easy to get others to accept it as the truth. That is why no matter what you look like you will be seen by others as you see yourself. If you look average but believe yourself to be above average and deserving of a mate who his far better looking than you that is what you will wind up with.
Belief is the key and effective copywriting is when your words positively pass your belief to another person. If you make them believe they will “buy” into whatever you are selling. People make the decision to buy based on their emotions usually and then use logic to justify their actions. As a sales person you will have to evoke emotions and then trigger the desire for your solution to get them to buy.
Everyone buys because of emotions and then uses logic to justify it. It is not just when buying something that this is used either. Every decision a person makes is based on their desire to avoid pain OR attain pleasure no matter how big or small the decision. Since it all comes down to a person’s desire that means every decision is based on emotions first and then backed up by logic second. If you are to sell something you just need to trigger an emotion and then provide a solution for them.
This is by no means everything you need to learn to be good at this skill and far from what you need to master it but I will follow up with more posts on this subject including some resources of great copywriters so you can study their work and a formula for writing sales pages.
Dan Lambeth
Click this link to set up your own attraction marketing lead system that teaches you how to build a list of responsive prospects and allows you to have a business you can truly own.=>
http://www.SponsorRepsOnline.com
Follow this link and learn how to be effective with every message, ad, email, or letter you write. It is the MILLION DOLLAR SKILL => http://bizwizard.thecopywritersguild.com
Copywriting Outline for Your Network Marketing Sales Page
I am going to share a formula to use as an outline for a sales page. I cannot take credit for this formula. It comes from a writer named Michel Fortin. Michel calls it going on a “Q.U.E.S.T.”
Qualify, Understand, Educate, Stimulate, Transition
This is what it means:
Q= Qualify your reader and let them know what it’s about. It is always good to ask questions in the beginning that point out the problem and explain how nice it would be to have a simple solution. This will weed out the time wasters and tire kickers. It is great to connect the problem and solution to a story. The objective is to create awareness and qualify the prospect or see if they relate to it.
Sometimes you need to educate your prospect that there is a problem. It may be buried in the back of their mind and your purpose is to bring it out or remind them. The next part is critical and actually flows from the first.
U= Understand your prospect or let them know that you share their problem or know exactly how they feel. If you can agitate or intensify their pain it will help them to identify with you and make it more vivid in their minds. You want to inform them of how bad it can get without some help and how competing solutions aren’t as good.
You want the prospect to relate directly to you or to think to their self, “Man, I feel the exact same way” or “Wow; I hope I don’t have to go through the same thing!” That will lead into the next step.
E= Educate your prospect that you have a solution for them. Not only that you have A solution but, you have the perfect solution and it will work better than any others out there. You also give them all the reasons your solution is better. You don’t give them the offer yet but you do introduce the product or service.
If you need an opt-in form on your page this is the best place for it. Some people will have a forced opt-in or get the information before the sales letter but if you didn’t then this is where it will work the best. It is also where you want to include proof to build on the believability of your solution by telling about the features of your product or service and dispel any myths or respond to possible objections anyone may have. This is also the earliest place to put case studies and/or testimonials if you are going to use them. Once you have them educated about your solution you move to the next step.
S= Stimulate your prospect on the value of your offer. You talk about all the benefits and you link them to the features you talked about before. In Education you talk about the product and the features but here you talk about benefits, benefits, benefits. This is where your offer really takes shape and it is where you add value to the offer by creating scarcity (only 20 left!), offering premiums (buy now for XX), and giving the guarantee.
You make comparisons too, but not directly to other competing products. You compare it to the value lost by missing out, or the cost in pain from not using the product or time from not using the service. You link this section to the rest of the letter by restating the problems from “Q” and how your solution fixes the problems from “U” and link it to the benefits from “E.” That brings you to the end where the action takes place.
T= Transition your reader from prospect to buying customer. It is where you close the deal and it includes the order form with the price and special offers and testimonials from happy customers. You basically give ownership to the customer and talk about the product as if it is theirs and they are just collecting what they own. You add any pot sweeteners like special offers or any undisclosed benefits or bonuses and it is a great place to summarize the offer.
Now this is just your outline and it is used to get your rough draft. It is best to expand on each point and make sure the whole letter flows cleanly from one section to the next. You also have to write header ideas in the outline. You will need a headline and subheads for each section and they all need to flow from one to the next.
Lots of people will scan down the page to see if they can figure out if they even want to read the letter so, headers for each section need to pique their curiosity and force them to stop scanning and go into the copy. The headers should introduce the copy of each section and explain the section as if there were nothing preceding it.
Also you shouldn’t try to force the QUEST formula on the letter because people are different and products are different. That means your target market will have different levels of awareness. They may already know about their pain or need, your product, the competitors, etc… Then you wouldn’t need to spend much time on “educating” or “understanding.”
Finally there is one more thing to keep in mind which is the over-all objective of the letter and your job when writing one. There are basically 3 chores or tasks for each letter: pull them in, prove your case and push them to take action.
Dan Lambeth
http://www.SponsorRepsOnline.com
To learn the copywriting skills you need be effective through your words => http://bizwizard.thecopywritersguild.com
12 Critically Important Copywriting Secrets and Tips for Writing Sales Letters That Sell
These days people that are starting their first home based business are about to be exposed to so much hype and crap it will be a wonder if their heads don’t explode. I’m not saying the opportunities or the content is bad, just the sheer volume of businesses and promoters is so high it is enough to fry your brain. That means you need to have some skills with copywriting so you will stand out from the masses if you are to have any success.
Tip #1 is just to stay true to yourself and be a genuine person. Talk to your prospects the same way you would talk to a friend and incorporate salesmanship into your communication. Your words should show you are interested in helping them succeed but you use salesmanship to grab their interest and push them into action.
Being genuine works but not if you are using hype too because people are turned off by hype. You have to figure out a way to show your personality while using salesmanship to prove you know how they feel and that you care about them. Just remember, you will come off as needy if you are genuine and fail to use salesmanship and your letter won’t work.
Tip #2 is to always provide proof. You need to use specific numbers in your ads when you can. So if your letter is for a top producer’s product that explains the system they used to sponsor 186 people in 12 months then put that in your headline.
Instead of a headline like “Step by Step System Filled With a Top Producer’s Secrets To Help You Sponsor Reps at Will and Fill Your Downline With Serious Networkers,” you would use this “Step by Step System With the Exact Same Method the Company’s #1 Producer Used to Sponsor 186 Serious Business Building Network Marketers into His Downline in 12 Months.”
Tip #3 is you need to position yourself as an expert. Instead of using wild claims and promises and exclamation points in your letters you should come in under the radar by using great content and be real and genuine and try to not appear to be a sales pitch.
Tip#4 is to use valuable content to disguise your sales pitch and back up your claims with proof. You have to get past the “yeah sure” radar in their heads. Make a promise. Use proof to back it up. Show them you are an expert by telling them what will solve the problem. Then inform them they need to buy the product if they want to find out how to do it.
Tip#5 is to know everything about your prospect. The biggest key to your success will be your ability to show them that you know EXACTLY what their pain, problem, desire or fear is. If you have been in their shoes it is easier but if not you will need to do some work. Contact and interview someone who does know or do a survey but, you have to really understand if you want to be effective.
Tip#6 is to pick an angle that is specific. Generalizations never do as well as specifics. There are great examples in the weight loss category. There are products that target specific people like body builders, people who want to go natural with ginseng or green tea, people who want to go ephedrine free, people who have tried everything, women, men, people who want to work on their thighs, butt etc…
In network marketing, if you were going to produce an information product you wouldn’t make it a general guide like “How to Succeed in Network Marketing” you would make it on a specific part of your business like your system, how to recruit, lead generation, domain secrets, how to use the Internet etc… Your job of selling it will be much easier that way too because your headline will be able to pinpoint who your target is.
Tip#7 is you need to start and keep adding to your own swipe file. It is the most important tool a copywriter has. On your computer you should set up specific folders for headlines, introductions, bullets, subheads, the close, the guarantee, the call to action, the P.S. and when you see a great sales letter you should swipe the different parts of it.
You can use it to cure writers block or for ideas for all the different parts or for inspiration. But you have to remember to NEVER use it word for word or line for line. You can’t just change a few words around and use it like that either. It is illegal to use it like that and instead of making money it will make enemies. It is very important and key to your success to have a swipe file to generate ideas and to learn what great copy is but you HAVE to use you own words.
Tip #8 is a place where you can find sales pages from some of the highest paid and top copywriters on the planet. It will take some investigating but you can find some of the affiliates and subsidiaries sales pages and start own your swipe file just go to =>
There are also some great sales pages at these sites=>
http://bizwizard.buildingonabudget.com/letter.php
http://bizwizard.magneticsponsoringonline.com/letter.php
http://bizwizard.blackbeltrecruiting.com/letter.php
http://bizwizard.freeppcleads.com/letter.php
http://bizwizard.trafficformula2.com/letter.php
http://bizwizard.thecopywritersguild.com
http://bizwizard.getwwn.com/letter.php
http://www.SponsorRepsOnline.com/intro
Tip #9 is to always explain the specific benefit of your solution or product in your headlines. When you are trying to sell a training course on a specific strategy you should sell the benefit of the training instead of the training itself. People don’t care about the company or the person who produced the product they only care about what it will do for them.
If your sales letter is for a business opportunity your job is not to sell the opportunity but to sell a solution to the prospects problems like lack of time, money or freedom. Whatever the benefit is should be in your headline so you will attract the right prospects from the start. Your letter will not work unless you get this part right.
Tip #10 is to remember to use as many bullet points as possible because they explain the benefits and you don’t want to leave any benefit out. This is what actually sells the product to your prospect because all it takes is the right one that the prospect relates to that will make him think the cost is nothing compared to the problem.
But you have to understand the difference between a benefit and a feature. Features are specific things the product has like if it is a physical information product it may be 2 manuals, 8 DVD’s, and 12 CD’s. Those are features and not good bullet points. Bullet points will be benefits that tell what they will get out of the manuals, DVD’s and CD’s. Just think “so what” at the end of each feature and tell what is to be gained.
Tip #11 is to create a powerful offer. If it is powerful enough it can actually be your headline. Your offer needs to convince your prospect that the value of your product is so great that the cost is nothing compared to the cost of not buying and it should give them a reason to take action NOW like “limited supply” or something.
But don’t use scarcity to recruit distributors because it will cause people to join for the wrong reason and it will be the wrong people. Instead of using scarcity of available distributorships to recruit reps in your downline the correct usage would be a limited supply of the specific tools and systems used by YOUR team.
Tip #12 is to tie the whole thing together with a story. This will make it much stronger but it has to relate to the prospect and support the reasons for buying the product. The target will have to instantly see the tie in or they will be lost quickly.
But if you need to put together a letter quickly and don’t have a story to include you just need to focus in on the following:
- Figure out an awesome headline that defines the specific benefits.
- Write a brief introduction that focuses on what your target wants like more time, freedom or money, what your prospect needs like instructions on a specific task or a solution for their pain or problem, or that creates scarcity of the solution you have.
- All the benefits listed in the form of bullets.
- An offer that is hard to pass up because of “limited supply” or “reasons why” psychological triggers.
That is really it, but remember hype and fluff doesn’t work as well as being genuine and you have to remember NEVER steal someone’s work and write it word for word and line for line. When you get finished with your letter it should flow right along from one line to the next. If there is one place where the reader has to back up and read again to understand what you wrote it could be all over right there.
It’s a good idea to get someone else to read it aloud and see if there are any sticking points and also to write it at the lowest grade level possible like say…a fifth grade reading level.
This is just a beginning and you should realize it will take much training and practice to master this skill but every little bit you can learn and implement in your network marketing business will go a long way towards helping you stand out from the mass of noise out there.
Dan Lambeth
919-876-1799
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If Building Your List Needs Help And You Want To Generate More Leads And Need Help Getting Them To Buy That Is Exactly What Copywriting Skills Will Help You With. Follow This Link And Get Some Of The Best Copywriting Training On The Internet=>
http://bizwizard.thecopywritersguild.com
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